Our Audience

With a full range of media products, the TriCities Media Group offers advertisers the most robust and economical means of reaching consumers across Northeast Tennessee and Southwest Virginia. Our media footprint includes WJHL-TV, whose signal reaches 340,900 total households across Tennessee, Virgnia and parts of Kentucky, the top rated news and information website in the region (TriCities.com) as well the award-winning newspaper, the Bristol Herald Courier. In addition, we have a variety of niche and community publications across Southwest Virginia as well as cutting-edge digital solutions in mobile marketing, e-mail and social media.

Learn more about our audience for specific properties:

WJHL | TriCities.com | Bristol Herald Courier

Our Market

The Tri-Cities Market (DMA) is located in the northeast corner of Tennessee and the southwest region of Virginia with two counties in southeastern Kentucky. The Tri-Cities is within 300 miles or less of Charlotte, Atlanta and Nashville. Interstate Highways I-26 and I-81 intersect in the region, while I-40, I-77, and I-75 are nearby – making the area an important thoroughfare for commerce.  Johnson City, where our television station & web sites are located, is the largest city in the Tri-Cities metro, and the cities as a whole are the fourth-largest metropolitan area in Tennessee. The market is home to a number of industries with a focus on manufacturing and medical technology. The area is also home to several state and private educational institutions including East Tennessee State University, Milligan College, Emory and Henry, King College and Northeast State Technical Community College.

Learn more about our markets:

WJHL | TriCities.com | Bristol Herald Courier